Promote the Value of Cable with C-SPAN's American Writers II: The 20th Century

According to a recent survey of our cable affiliates, C-SPAN is highly valued for its historical perspectives series: The Lincoln-Douglas Debates of 1858, Alexis de Tocqueville Tour, the Peabody Award-winning American Presidents: Life Portraits, and American Writers: A Journey Through History. Now the journey continues with the second part of our American Writers series, American Writers II: The 20th Century.

Build Relationships With Your Local Education Community

C-SPAN is recognized and respected by your general viewership as well as educators and community leaders for our in-depth perspective on American history. Take the opportunity to promote this series to key constituencies in your marketplace including educators, government officials, local libraries and local historical societies. A series like this gives you the perfect opportunity to remind those constituencies of your continued support of cable's only public service network.

Community and Educational Opportunities Ideas for school participation:

• Online teaching guides and classroom posters for education
• Commercial-free and copyright-cleared programming for educators
• Reading lists for students
• Works from the featured writers
• School-sponsored contests related to the series
• Research opportunities using online resources at americanwriters.org
• C-SPAN in the Classroom - educators can join for free online at c-span.org/classroom
• Free classroom resources, excerpts from featured works, chats, contests and more

Ideas for community participation:

• Library-sponsored reading contests focusing on featured writers and works
• American Writers II Book Clubs at local libraries introducing students to selected writers, engaging adults in critical discussions
• Explore local historic sites visited by American Writers II: The 20th Century

Create awareness with your promotion To maximize the impact of your American Writers II: The 20th Century promotion, we also suggest the following tactics:

• Customize and mail letters to local libraries, educators, historical societies and government officials to spotlight your efforts.
• Customize and send the sample press release to local media, and send other press releases throughout the promotion.
• Promote the series in your program guide.